You've got a cool website with fantastic products. You've got the lowest prices around and awesome shipping options. Of course customers are going to naturally start flocking to your site. You don't need search engine optimization (SEO), right? Not so much. Let's say that your site is the best around. As soon as someone sees it, [...]
Do you run regular searches for your brand name? How many of the top results do you own? How many belong to competitors or contain negative press about your company? Dominating your brand's search engine results page is important for brand visibility, customer accessibility and public relations. If someone has heard of your company and runs [...]
If you are a web based retailer, keyword research is essential. Using tools like Wordtracker are phenomenal ways to understand your industry and what people are actually searing for. But if you are interested in driving more traffic and more sales to your site, then it is all about the long tail! Yes, head phrases of [...]