seo

/Tag:seo
28 03, 2011

Choosing a Domain Name

By | 2011-03-28T12:09:44+00:00 March 28th, 2011|Categories: Branding, Ecommerce SEO|Tags: , , , , , , , , |0 Comments

One of the most important first steps for an ecommerce business is choosing a domain name. Your domain name is one of the first things potential customers will see in search results. It's what satisfied customers will pass on to their interested friends. It provides a quick way to tell searchers what your business is all [...]

11 03, 2011

Does Your Ecommerce Site Deserve to Rank?

By | 2011-03-11T15:49:13+00:00 March 11th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , , , |0 Comments

When you're on the ecommerce side of things, trying to improve your site's ranking in search engine results, it can be easy to forget the purpose search algorithms are created to serve: giving searchers useful, relevant, trustworthy results for their queries. You get caught up in SEO concerns like counting keyword occurrences, optimizing META tags and [...]

1 03, 2011

Google’s February Algorithm Update

By | 2017-12-26T12:24:05+00:00 March 1st, 2011|Categories: Ecommerce SEO|Tags: , , , , , , , , , , |0 Comments

Late last week, Google announced a major algorithm update. "Major" means that a hefty 12% of US search results are impacted by the change. Just how is Google hoping to improve their results with the update? The official blog post states: This update is designed to reduce rankings for low-quality sites—sites which are low-value add for [...]

16 02, 2011

5 Tips for Product Description SEO

By | 2011-02-16T16:36:45+00:00 February 16th, 2011|Categories: Conversion Tips, Ecommerce SEO|Tags: , , , , , , , , , |0 Comments

Product pages are obviously very important to your ecommerce site's well-being. You really ought to set aside some time (or better yet, hire us to set aside some of our time) to work on your product descriptions in order to improve your site's rankings and conversion rates. Therefore, today Marketplace Earth brings you 5 simple tips [...]

8 02, 2011

Making the Most of Web Videos

By | 2017-12-26T12:24:06+00:00 February 8th, 2011|Categories: Web Video|Tags: , , , , , , , |0 Comments

So you've come to the realization that adding web videos to your ecommerce site will bring new eyeballs to your site and, more importantly, increase conversion rates. You've even had some videos made already (by Marketplace Earth, of course!) and have begun implementing them on your site. Awesome! The SERP rankings should take care of themselves, [...]

3 02, 2011

Interlinking

By | 2011-02-03T17:06:12+00:00 February 3rd, 2011|Categories: Ecommerce SEO|Tags: , , , , |0 Comments

As an ecommerce entrepreneur, you may well own several websites. Whether the sites all sell similar products or items that are completely unrelated, you've probably considered interlinking them in order to boost those sites' rankings in Google and other search engines. Perhaps you have one site that ranks exceptionally well and another site that could use [...]

3 01, 2011

Resolving on SEO for 2011

By | 2017-12-26T12:24:06+00:00 January 3rd, 2011|Categories: Ecommerce SEO|Tags: , , , , , , , |0 Comments

Estimates for marketing expenditures for 2010 are in, and it looks like companies spent about $20 billion on PPC (that's pay-per-click advertising, those results that show up on the top of your SERPs) this past year, and only about $2 billion on SEO (that is, on making sure their sites show up in organic search results). [...]

20 12, 2010

Social Media SEO: Blogs

By | 2017-12-26T12:24:06+00:00 December 20th, 2010|Categories: Ecommerce SEO, Social Network Marketing|Tags: , , , , , , , , , , |0 Comments

If your ecommerce business doesn't already have a blog, you should get on top of that right away. A blog is a great way to add fresh, unique content to your site, and we all know Google loves that stuff. By adding blog entries to your site on a regular basis, you can make sure that [...]

13 12, 2010

SEO and PPC: A Love/Hate Relationship

By | 2010-12-13T15:26:00+00:00 December 13th, 2010|Categories: Ecommerce SEO|Tags: , , , , , , , , , , |0 Comments

Your company's SEO and PPC campaigns should both be aiming to bring more quality traffic (i.e. eyeballs that convert to sales) to your site. Why, then, is there often such an envenomed struggle within a company when it comes to deciding how much money to allocate to each? SEO and PPC both have strengths and weaknesses, [...]

1 11, 2010

Google Instant And SEO – Is This The End Of Search?

By | 2017-12-26T12:24:06+00:00 November 1st, 2010|Categories: Ecommerce SEO|Tags: , , , |0 Comments

The simple answer?  Uhh ... no. Google is promoting faster searches, smarter predictions, and instant results with their new Google Instant search enhancement.  Not only have they eliminated the need to click “Search” or push “Enter”, but they have also eliminated the need for their users to fumble through words or phrases that they are trying [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.